Quick note on Harvard Referencing
Author - Year - Page number/web address
John Smith (I'm an Example), 2009, Page 8
Visual Culture = everything that we use to communicate through visual images or means.
Everything we see, have seen or can visualize.
Images have the power to;
Make us think of absent people e.g. photos of loved ones
Calm
Incite to action
Scare
Images can create emotional responses in the viewer.
"Our world is an increasingly visual one"
Sturken & Cartwright
Big Brother
Now more than ever, we are constantly bombarded with images, advertisements, slogans etc. We are also captured on CCTV, (whether intentionally or not) camera phones, television, we put ourselves on youtube etc.
Also most people think of the television show when they hear Big Brother and not the book by George Orwell.
Images are interpreted differently depending on the viewer and how much they know about the subject or its history.
Looking and seeing are different things.
We see things all the time, out of the corner of our eye, or as we rush past. But the act of looking at something is an active choice and requires effort and thought.
You also have to be able to decipher the meaning and understand the image your looking at.
Images can have multiple meanings - Polysemic
Images can have two layers of meaning
Denotative/Denoting = What is there
Connotative/Connoting = What we read into it/what is suggested
Signs are made up of the signifier and the signified
Signs = mean particular things to people/groups
The maker of the sign encodes it with information.
The viewer decodes the information.
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